The french brand Iro is the epitome of cool, street style. It wasn’t started by a businessman or entrepreneur , it was started by two brothers in a rock and roll band. Inspired by their chic friends who always had an original sense of style, they decided to enter the world of fashion in 2002. Their color palette is always subtle and neutral, and the fabrics they use are luxurious to say the least. Check out this video from their spring collection. It just proves the point more of how cool their brands always comes off. We’re all obsessed with them over here, come in a try some pieces on you’ll become a member of their following too! 🙂


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